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The IUP Journal of English Studies 


Sep'16
Focus

The word “displacement” has a sad connotation. It implies disruption, distress, and profound uncertainties.

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Understanding the Migrant Experience Through Neil Bissoondath’s
On the Eve of Uncertain Tomorrows
Negotiating Identities in Tabish Khair’s The Bus Stopped and M G Vassanji’s The Assassin’s Song
Intertextual Dystopia of A Scanner Darkly: Philip K Dick’s Novel and Richard Linklater’s Movie Adaptation
Ethics and Education in To Kill a Mockingbird: Rereading the Text Through the Prism of Slavoj Žižek’s Postulations
Pragmatic Failure Behind Shakespearean Catastrophe: A Study in Othello
Wole Soyinka’s The Road: The Drama of Existence in a Wide Cultural Perspective and with Poetic Overtones
“No More Buried Lives”: Voicing Protest in Rita Dove’s On the Bus with Rosa Parks: Poems
Exploring the Mental Lexicon and the Lexical Networks of the Indian Learners of ESL at the Tertiary Level
Alternative Assessment as Perceived by EFL Teachers
Media Language: A Study of Audio-Visual Advertisements
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Understanding the Migrant Experience Through Neil Bissoondath’s On the Eve of Uncertain Tomorrows

--Urvashi Kaushal

Neil Bissoondath, an Indo-Caribbean-Canadian writer, who accepts his Canadian nationality and Caribbean link, is often reluctant in acknowledging his Indian lineage. His double displacement gives him the firsthand experience of migration and its consequence. Bissoondath’s writings often question the multiethnic Canadian society and project the predicament of immigrants in Canada. This paper studies the consequence of migrating to a new land, with special reference to Bissoondath’s short story collection On the Eve of Uncertain Tomorrows. The collection comprises ten short stories, each written with the aim to unravel a new emotion experienced by an immigrant.

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Negotiating Identities in Tabish Khair’s The Bus Stopped and M G Vassanji’s The Assassin’s Song

--Vivek Kumar Dwivedi

The twentieth century witnessed large-scale migrations, especially from the so-called third world countries to the West, for sociopolitical and economic reasons. Globalization came as a catalyst, adding to the pace of resettlements and melting of borders. It resulted in various identities coming together along with their cultural differences and their being alien to the native ethos. As a consequence, many nations were confronted with a series of problems that seemed difficult to resolve. Not only cultural differences but also the identities, i.e., the fact that immigrants could not shed the sense of their belonging to the country they came from, gave way to diversity, conflicts of interests, divisiveness, ghettoization, and occasional display of hostility. Increasingly, it is becoming apparent that the myth of a nation with its homogenizing tendency is not enough to unify all the people living within a nation’s territorial boundaries, as the whole discourse of nation seems to ignore the diversity of those different groups it seeks to homogenize. However, nationalism and racial-ethnic discrimination are in a reciprocal relationship. The last two decades are witness to the fact that with globalization the world is learning to celebrate diversity and pluralism. It is also the logical result of the living together of different groups, interacting and socializing. This paper explores, with reference to Tabish Khair’s The Bus Stopped and M G Vassanji’s The Assassin’s Song, how this issue influences a novelist’s creative urge and finds reflection in her/his portrayal of characters.

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Intertextual Dystopia of A Scanner Darkly: Philip K Dick’s Novel and Richard Linklater’s Movie Adaptation

--Azra Ghandeharion

A Scanner Darkly (1977), Philip K Dick’s dystopian science fiction, is a requiem for human identity. For Dick, the mutability of “identity” and “reality” equals the McDonaldization of society. In the post-9/11 era, Richard Linklater’s movie adaptation of Dick’s novel re-narrates the same paranoiac tension. The militant globalization augments the desire for solid identity; late capitalism fulfills this desire by manufacturing life-like simulacra. However, simulacrum means the death of identity and originality. Characters feel lost in the intertextual world where reality and identity turn experimental. Using the new media (i.e., film) and the tenets of intertextuality, this paper focuses on the uncertainty of identity and pomophobia (i.e., postmodern phobia) in Dick’s novel and Linklater’s adaptation.

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Ethics and Education in To Kill a Mockingbird: Rereading the Text Through the Prism of Slavoj Žižek’s Postulations

--Sakshi Dogra

To Kill a Mockingbird by Harper Lee is spun around questions of racism, discrimination, justice, morality, and ethics. At the center of the text is the Finch family, the members of which espouse contrary values. Where Aunt Alexandra is portrayed as emblematic of “southern womanhood,” Atticus Finch is represented as the voice of reason and justice. However, how does one understand justice? Can justice be served by keeping within the moral demands of right and wrong? If no, then what does one make of the character of Atticus Finch? How far are his interventions relevant in shaping Maycomb? While on the one hand the paper raises suspicion on the seemingly philanthropic nature of Atticus Finch, it attempts to enrich the discussion by studying the character of Boo/Arthur Radley. Is Boo Radley’s intervention in the text more significant? Is Boo Radley able to serve justice even though he is guilty of stepping outside the perceived notions of right and wrong? How does this shape the mind of the eight-year-old narrator? The paper attempts to answer all these questions by reading the text in the light of Slavoj ˇi˛ek’s essay “The Real of Sexual Difference,” wherein he differentiates between Derrida’s radical politics and Lacan’s ethical act.

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Pragmatic Failure Behind Shakespearean Catastrophe: A Study in Othello

--M Chandrasena Rajeswaran and S Padmasani Kannan

Pragmatic failure occurs when a hearer fails to determine the operational meaning of an utterance. Cross-cultural mismatches initiate sociopragmatic failure. Shakespeare, the dramatist par excellence, manipulates such mismatching conditions in human relationship in multilingual and multi-ethnic contexts in Othello that the catastrophe inevitably emerges from the characters themselves. The key characters in Othello tend toward literal interpretation, taking utterances at face value rather than inferring what is meant from what is said and underusing context information. This paper delineates the lack of pragmatic comprehension on the part of different characters in Othello and its consequence. The basic concept of this paper is to analyze the dialogues and the conditions that govern them with relevance to the speech act theory of Austin (1962) and Searle (1969) and to the concept of domain of pragmatics as offered by Fraser (1983).

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Wole Soyinka’s The Road: The Drama of Existence in a Wide Cultural Perspective and with Poetic Overtones

--G Vasishta Bhargavi

This paper highlights the current trends in postcolonial literature and the traditional ways, especially of African literature, with special reference to Wole Soyinka’s play The Road. Modern African Literature forms a part of the collective struggle of the African intellectuals in the second half of the twentieth century. They tried to restore the dignity of Africa and provide a new orientation for African and all people of African descent world over. Soyinka, whose works alone seem to be enough to establish Nigeria’s place in the Commonwealth Literature, is a veritable storehouse of different cultures and perspectives. Music, dance, and poetry have been associated with Nigerian drama since the earliest birth, marriage, and death cycle ceremonies and rituals. In The Road, Soyinka examines the complex as well as philosophical issues of life like death, self-realization, history or past, clash of cultures, and the crucial issues that prevail in the country and the continent.

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“No More Buried Lives”: Voicing Protest in Rita Dove’s On the Bus with Rosa Parks: Poems

--Tanima Kumari and Rajni Singh

Rita Dove’s On the Bus with Rosa Parks: Poems focuses on the historical figure Rosa Parks, who raised her voice against the political injustice done to the blacks. The volume consists of different sections that give expression to young black women’s protest against the oppressive system during the Civil Rights era. This paper discusses the historical background and the importance of education for women. It also discusses the problem of “color line” and presents Dove’s expression of history and the African Americans’ role in the nation’s history by paying homage to all those who brought emancipation transcending race, color, and gender bias.

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Exploring the Mental Lexicon and the Lexical Networks of the Indian Learners of ESL at the Tertiary Level

--V Kavitha and S Padmasani Kannan

This study aims to explore the mental lexicon and lexical networks of the English as a Second Language (ESL) learners in India through two-word association tests. The research intends to extract patterns from the associational behavior of the learners and understand the syntactic properties of the associations that make the network. The participants of the study are 106 tertiary level learners of ESL, registered for various undergraduate degree programs in an Arts and Science College situated in the city Chennai, India. Test 1 is a Single Response word association task, the results of which were analyzed for patterns in the association of the words through a slightly modified response classification system. The words were then “taught” to the participants to minimize the form-based associations and non-words. Test 2 was conducted with the same set of words and the associations were analyzed for their lexico-syntactic properties. The responses were then checked for patterns emerging from the meaningful as well as erratic associations. Also, the associational behavior of the participants with regard to the lexico-syntactic properties and lexical class differences was studied. The patterns that have emerged carry suggestions for further probe into the ESL vocabulary teaching methods.

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Alternative Assessment as Perceived by EFL Teachers

--Maimouna Al-Ruqeishi and Salma Al-Humaidi

This study is based on the responses of 224 EFL (English as a Foreign Language) teachers of grades 5-8 in the Omani Basic Education context to a survey about using alternative assessment tools. The results show that teachers perceive this type of assessment to be adequate in some aspects such as their direct linkage between instruction and assessment that develops teacher’s sense of reflection and fosters students’ awareness of their learning. In addition, teachers perceive the training and support they have received to be adequate. However, the findings reveal some problems that hinder the effectiveness of alternative assessment in the Omani context. Based on the findings of this study, implications and recommendations are suggested.

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Media Language: A Study of Audio-Visual Advertisements

--Vaishali Jayaprakash Shinde

Language is considered as an exclusively human mode of communication. The communicative functions and the aims, which differ from situation to situation, determine the nature of language to be used. Media—comprising newspaper, magazine, radio, television, telephone, and internet—exhibits different features of language. The most significant language varieties used in media are the language of journalism and the language of advertising. Both these varieties can be studied as registers. This paper focuses on the language of advertising in the audio-visual media. It highlights the striking features of advertising language observed in Indian television commercials. It illustrates the features of television commercials at the phonological, lexical, syntactic, semantic, and pragmatic levels. The paper also highlights the linguistic strategies peculiar to the audio-visual media through an analysis of a number of advertisements, and deals with the pedagogical implications of the advertising language in the context of linguistics, pragmatics, and communicative approach.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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